Free Semrush Alternative — Tooly
Stop paying $139–$499/month for SEO tools freelancers can't afford.
Tooly vs Semrush — Side by Side
| Tooly | Semrush | |
|---|---|---|
| Price | Free | $139–$499/month |
| Signup Required | Not required | Required + credit card |
| Limits | 2 free uses/day per tool | Project and report limits |
| Key Features | ✓Keyword research tool | ✓Keyword research |
| ✓SEO audit tool | ✓Site audit | |
| ✓Competitor analysis tool | ✓Competitor analysis | |
| ✓Content brief generator | ✓Rank tracking | |
| ✓Schema markup generator | ✓Backlink analysis |
Why People Are Leaving Semrush
Real complaints from real users.
⚠Prohibitively expensive
“Their pricing model and constant upselling of other products is very disappointing and too expensive for most freelancers / small businesses.”
— Reddit r/SEO, February 2026
⚠Prices keep increasing
“SEMRush keeps increasing prices for our agency… their entry-level pricing starts getting too expensive.”
— Reddit r/bigseo
⚠Considered a luxury by many
“Get rid of Semrush, it's a luxury. GSC gives you plenty of tools for rank tracking and keyword research.”
— Reddit r/SEO
Tooly Tools That Replace Semrush
All free. All instant. No signup required.
Keyword Research Tool
Find keywords with search volume data
Try free →SEO Audit Tool
Comprehensive technical SEO audit
Try free →Competitor Analysis Tool
Analyse competitor strategies
Try free →Schema Markup Generator
Generate structured data markup
Try free →Content Brief Generator
SEO content briefs
Try free →Ready to ditch Semrush?
No signup. No credit card. No tricks. Just free AI tools that actually work.
Start Using Tooly Free →Frequently Asked Questions
Is there a free alternative to Semrush?
Yes! Tooly offers free SEO tools including keyword research, site audits, competitor analysis, and content tools. No $139/month subscription needed.
Can free tools replace Semrush?
For freelancers and small businesses, Tooly covers the essentials: keyword research, SEO audits, and competitor analysis. Enterprise teams may still need Semrush, but most users can start free.
Is Semrush worth $139/month?
For large agencies, possibly. But many freelancers and small businesses find the price too high. Tooly offers core SEO features for free — a great starting point before committing to expensive subscriptions.
Does Tooly require a subscription?
No. Tooly is free to use with no subscription, no credit card, and no signup required.